Srixon To Be Official Golf Ball For 2005 Tour Majors

Select Michelob ULTRA Golf Tour Regional Majors will feature Srixon's line of golf ball technologies

TAMPA (Feb 11, 2004) - The Michelob ULTRA Golf Tour is pleased announce a regional tournament partnership with SRIXON Sports, USA. Srixon will be the official golf ball for 5 Michelob ULTRA Golf Tour Regional Championships in 2005. All flight winners will receive premium Srixon balls as well as additional prizes and trophies.

One of the main goals of the Michelob ULTRA Golf Tour (MUGT) is to provide our members with the highest quality of golf products used by the top professionals throughout the world. SRIXON Sports USA, continues to expand their list of professionals playing with their most recent signing of John Rollins (2002 Canadian Open Champion), Brian Davis (PGA Tour Qualifying Tournament winner) as well as Tim Clark and Tim Petrovic.

Each season The MUGT continues to grow and develop relationships with the top golf companies in the industry. The MUGT has a proven track record of providing our partners with a tremendous amount of exposure throughout the golf community and more specifically the amateur market. The MUGT's national presence creates brand awareness and initiates the brand loyalty that our partners rely upon in order to further capture the golf audience.

The MUGT welcomes Srixon to the number-one amateur golf tour in the country and anticipates many Tour members will have a Srixon ball on the first tee.

SRIXON Sports USA, Inc., based in Norcross, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports. SRI Sports is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world's leading patent holders in golf ball technology. Srixon golf balls earned 30 tournament victories on multiple professional tours around the world in 2004. For more information about Srixon please visit www.srixon.com.

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Media contact:
Bryson Hale, Director of Tour Marketing

(727) 639 7200

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