Michelob ULTRA Set to Headline 2004 Tour Season
The American Amateur Golf Tour is now the Michelob ULTRA Golf Tour

TAMPA (Jan 12, 2004) - The American Amateur Golf Tour (AAGT), a Tampa, FL-based golf management company, is proud to announce Michelob ULTRA beer as the official title partner of the American Amateur Golf Tour starting in 2004. The AAGT is extremely pleased to have secured a partnership with the world's largest brewer and major supporter of golf, Anheuser-Busch. Michelob ULTRA, the official beer of the PGA, LPGA and Champions Tour, will add the newly named Michelob ULTRA Golf Tour to its impressive list of golf partners.

The title partnership is a result of a recent merger with Elite Golf Events (EGE), the management group for the Michelob Light Amateur Golf Tour, a statewide amateur golf Tour with nearly 500 members. The new Tour will be managed under the AAGT entity with corporate offices located in Tampa, FL.

"The merger with EGE was a perfect fit for both groups. It has enabled us to further build towards our goal of developing the largest and most respected amateur golf tour in the nation," stated Rick Adamek, VP of Tour Operations. In 2004, the Michelob ULTRA Golf Tour will host over 500 competitions for over 4,000 members in approximately 50 cities across the US.

The Tour office also has announced additions to the management group as a result of the merger. Darrin Landes, Director of Tour Partnerships, Bryson Hale, Director of Tour Marketing and Andy Winebrenner, Director of MUGT in the Tampa Bay area.

Membership to the Tour is open to men and women golfers of all skill levels. Players are divided amongst six flights based on an initial verifiable handicap, such as a USGA or GHIN index. The Tour has instituted a process to track a 'Tour Index' and/or scoring average for each player throughout their membership.

The Michelob ULTRA Golf Tour events are generally stroke play, conforming to USGA rules. The Tour schedules consist of both one-day and two-day events, along with the season ending Sir Elford Cup (54-hole team event) and National Championship (72-hole stroke play event). Each event will have an entry fee that will vary based on the type of event and host course.

The top finishers in each flight, per event, receive non-cash prizes. Prize awards will vary from event to event based on player participation, as a percentage of each entry fee is put into a prize pool and then distributed amongst the flights. Events also provide an optional skin game for interested players. In order to abide by USGA rules for amateur status, no single or cumulative prize value will exceed $750.

Players are also awarded 'Order of Merit' points for participating in each tournament. These points are used for season-ending prizes and a method for qualifying for special events such as the National Championship.

To participate, players pay an annual membership fee that covers one year. The season will begin in February 2004 with The 'Duel in the Desert' in Las Vegas, NV. This 54-hole, 2-person team event will host an estimated field of 100 teams from across the nation.

The Tour's Web site, ultragolftour.com can be used by players to register for upcoming events, get the latest Tour news and view player standings. It also will allow players to track their game with detailed statistics like greens in regulation, fairways hit and scoring average.

The Michelob ULTRA Golf Tour is wholly owned and operated by the American Amateur Golf Tour, LLC, based in Tampa, FL. Since its inception in 1986, the Michelob Ultra Golf Tour has grown to over 4,000 golfers in nearly 50 cities participating in over 500 competitions for 2004.