Michelob ULTRA Golf Tour Signs Top Instructor to Partnership Deal
TPC'S Cindy Reid to represent the Tour as its Official Teaching Instructor

TAMPA (May 10, 2004) - The Michelob ULTRA Golf Tour has recently inked a partnership deal with Cindy Reid Golf (CRG) in Ponte Vedra Beach, FL. Cindy Reid, PGA is the Director of Instruction at the Tournament Players Club at Sawgrass and will be representing the Tour as the Official Teaching Instructor.

Reid is currently one of the top 50 US Women Instructors, as chosen by Golf For Women Magazine and has been nominated three times as Top-100 teachers by Golf Magazine. Ms. Reid is a regular contributor to The Golf Channel as a guest instructor on "Golf Academy Live" and "Junior Golf ." She is also a contributor to Golf For Women Magazine and PGA Tour Partners Magazine. Cindy has provided on-air playing tips on CBS Sports "Get Golf," a regular guest on the PGA Tour Show on USA Network and has been an on-course reporter for NBC Sports.

VP of Tour Operations, Rick Adamek spoke of the new partnership, "The Tour is extremely excited about having Cindy on board. She is truly one of the top instructors in the game and we feel will be a great spokesperson for the Tour. We have had many of our members work with Cindy over the years and the response has been nothing but high praises."

As the Official Teaching Instructor of the Tour, Reid will act as an official spokesperson of the Tour. Tour members wishing to receive instruction from her personally, may do so at a special discounted rate. CRG operates primarily out of TPC at Sawgrass, but does host clinics across the US throughout the year.

Cindy Reid commented about looking forward to the partnership, "It's exciting to be representing the Tour and working with its members. The Tour relationship presents a great opportunity to work with golfers who are very serious about improving their game. It's a win-win for both parties."

Reid will also be hosting clinics exclusively for Tour members at a select number of events in the Southeast and at the 2004 National Championship in Palm Springs, CA.

Find out more about Cindy Reid Golf by visiting their Web site at www.cindyreid.com.

The Michelob ULTRA Golf Tour is wholly owned and operated by the American Amateur Golf Tour, LLC, based in Tampa, FL. Since its inception in 1986, the Michelob ULTRA Golf Tour has grown to over 4,000 golfers in nearly 50 cities participating in over 500 competitions for 2004.

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Media contact:
Bryson Hale, Director of Tour Marketing

(727) 639 7200